Substance is the F&B strategy for Courtyard branded hotels in Asia-Pacific. It breaks from the past of identity-free restaurants and introduces a new angle on F&B with a vision that shifts to nutritional and ethical concept restaurants.

With extensive but functional publications split over 4 books, we introduce a simplified approach to F&B development, freeing up design time to improve other elements of the design, resulting in an overall higher quality of F&B delivery.

The project was challenged by the status of Courtyard as a core brand for Marriott International, having not seen much renewal in its F&B in the decade before the introduction of the prototype. In Asia-Pacific, the brand previously did not employ the use of a prototype for the F&B space.

By focusing on the strength of the F&B concept and iconic, visual F&B elements, it was warmly welcomed and is changing the way the company develops F&B for Courtyard hotels.


Type: Prototype
Scale: Concept, Schematic, DD
Launched: 2020
Standard: Asia Pacific
Scope: F&B Strategy, Project Lead, Design Review & coordination
Lead: Eelco Böhtlingk (As Senior Director, DDO - Marriott Int.)
Interior Design Partner: MOA Design, Hong Kong
Foodservice Design Partner: FSCS, Singapore
Brand Design Partner: Oddity Studio, Hong Kong