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PROTOTYPES & BRANDED CONCEPTS

Introducing market relevant, branded F&B venues with flexible prototypes are one of the best ways of gaining efficiency on hotel projects and spending time and resources on what matters most. We are part of a select group of pioneers in that introduced a large number of  prototypes and F&B Brands in the Asia-Pacific market for some of the largest international hotel brands.

Sheraton Revatilisation

Sheraton’s Global rebranding was launched in 2019, introducing to the world a new image for the brand - an ambitious and structural overhaul including highly detailed design prototypes.

Moxy Asia Pacific Prototype

The development of a new F&B design and operations strategy for Moxy Asia Pacific, leveraging the strengths and our learnings from the introduction of previous Moxy hotels.

The St. Regis Bar Prototype

This highly detailed master design manual for St. Regis Bar design details the development requirements for world-class bars.

Aloft Asia Pacific Prototype

A full overhaul of the Aloft lobby F&B concepts: Re:Fuel and W XYZ bar, adopting a higher ambition design and operations strategy to support the growth and expansion of the brand.

Courtyard Asia Pacific Prototype

The challenge to overhaul a core brand with extensive scale and re-position the F&B as an true competitor to free-standing restaurants with a progressive vision on design and operations.

Element Hotels Asia Pacific Prototype

The F&B Strategy for Element Hotels used many of the brand's principals around biophilia and circular/sustainable materials and operating philosophy.

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