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Sheraton Revatilisation

Sheraton’s Global rebranding was launched in 2019, introducing to the world a new image for the brand - an ambitious and structural overhaul including highly detailed design prototypes.

The overall project entailed refreshing the main restaurant, lobby, Executive Lounge, meeting and events spaces, as well as the overall resort direction. Several prototypes were created, built, and finally launched in 2020 in New York City's Times Square. The project was led by VHC Global and Marriott's Asia Pacific team, and alongside the Sheraton Global brand team, this project came to life, being used globally in every Sheraton renovation and new build project.


Type: Prototype
Scale: Concept, Schematic, DD
Launched: 2020
Standard: Global
Scope: F&B Concept Development, Conceptual design, Project Management, Design & Kitchen coordination, Global brand introduction
Interior Design Partner: Circa IA, Greymatters
Food Service Design Partner: Tri Arc


Below a growing list of Sheraton hotels that are based on this prototype (March 2024).

Chengdu, China
Xuzhou, China
Ningbo, China
Zhaoqing, China
Manila, Philippines
Krakow, Poland

Prototype Application

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