Element Hotels Asia Pacific Prototype
The F&B Strategy for Element Hotels used many of the brand's principals around biophilia and circular/sustainable materials and operating philosophy.
The development of a new F&B strategy for Element Hotels started in 2018, and through the pursuit of sustainable interior materials to specify, we embarked on our own mission to adopt improved biophilic design principles with C2C/ circular economy and low VOC materials. The project employs an on-brand design direction that creates a long-stay relevant home away-from home aesthetic and functionality.
Type: Prototype
Scale: Concept, Schematic, DD
Launched: 2019
Standard: Asia Pacific
Scope: F&B Strategy, Project Lead, Design Review & coordination
Lead: Eelco Böhtlingk (As Senior Director, DDO - Marriott Int.)
Interior Design Partner: Animulas, Johan Hovgaard
Food Service Design Partner: Electrolux
