After a decade-long rise in craft mixology and finer drinking culture, it was necessary that the vision and design strategy for St. Regis bars be re-imagined. To guide new and renovating projects to a higher ambition, I created a highly detailed bar design manual that examined and guided luxury bar design. The process and underlying facility design are prototyped, and the narrative and aesthetic development is guided but left bespoke to answer to the opportunity of luxury hotel design.

From a gradually revealing arrival to tactile superior materials and acoustic quality - everything was looked at through a new lens on The St. Regis Bar experience. In great detail (in over 300 pages), the guide defines how each design discipline (bar, kitchen, lighting, AV, acoustics) contributes to designing a world-class bar.

Type: Prototype
Scale: Concept, Schematic
Launched: 2020
Standard: Asia Pacific
Scope: F&B Strategy, Project Lead, Design Review & coordination
Lead: Eelco Böhtlingk (As Senior Director, DDO - Marriott Int.)
Interior Design Partner: MOD Design Singapore
Bar Design Partner: Behind Bars, Cocktailstations (Spain)
AV Design Partner: IHD